About How Soon Is Now?
Between a manifesto and a tactical plan of action, How Soon is Now? by radical futurist and philosopher Daniel Pinchbeck outlines a vision for a mass social movement that will address the "ecological mega-crisis" we face today. Introduction written by Russell Brand, Preface written by Sting.
Objective
Sales were slow for Daniel's latest book, How Soon Is Now. He was feeling pressure from his publisher to turn that around. Quick. Daniel reached out to us to help generate organic interest in his latest work.
Solution
Video Production
We developed a socially optimized video series to highlight some of the key takeaways Daniel discusses in How Soon Is Now.
We paired this with a custom landing page that helped deliver a copy of the first chapter of his book to viewers that resonated with our videos.
Lead Generation
From there a five part automated email sequence was designed to further develop both report and a relationship with this highly targeted audience.
Email Automation
Results
+ 2.5 Million Video Impressions
+ 5,300 Facebook Fans
+ 200 Free Chapter Downloads
+ 5,421 Product Link Clicks
Daniel was pleased to see the organic growth of people interested in his book. He was happy to report our success to his publisher.
